Right to reply: Social approach vital in gaining trust of online shoppers
Peer reviews are an important tool in the battle to combat rogue customer reviews on shopping websites, according to Mike Harty from Shopow.
agencies
US firm buys UK digital agency Steak
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum.
Top online ad features: Advertisers rate their most effective tools
Rich media and merchandising tools are the most effective online features to attact new customers, according to a new survey.
Top tips: How Ad Optimization Helps you go Places
In an ideal world of online advertising, the right message would reach the right person at the perfect time. In reality, however, this is not a simple task since filtering through millions of viewers to make the best match, while also factoring in their previous responses, is like finding a moving needle in a haystack. … [Read more…]
Digital media in Canada: Agencies give their views
Nearly half (48.1%) of Canadian digital media agencies expect year-over-year growth in revenues, according to a new report.
Social media expertise key to winning PR pitches – but only if you're under 45
A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.
Social media expertise key to winning PR pitches – but only if you’re under 45
A poll of marketers and PR practitioners by Furlong PR has shown that the majority (51%) think social media is the most valuable expertise PR agencies can bring to a pitch scenario in 2011.
Brainient launches personalised retargeted video ads
Brainient, the UK-based interactive video advertising platform has launched ‘BrainAds’, the first personalised video retargeting platform in the world.
Top tips: Finding the right creative avenue for each channel
Although it’s becoming common practice, integrating large campaigns across multiple platforms and agencies can hamper creativity. Don Smith, Creative Director at Realise Digital argues why agencies should shy away from the ‘one size fits all’ approach and play to their strengths…
Search marketers boost local and mobile budgets- study
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a new survey-based report.