Managed hosting provider NetBenefit stepped in at 48 hours’ notice to host the ladaygaga.fr site, to stop to website from crashing as fans flocked to take part iin an online competition.
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
Blackberry phone maker Research in Motion is cooperating with UK police following the riots in UK, and is facing threats from a hacking group as a result.
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
Media and technology ad firm Collective, has made six key hires as it expands in the UK following its acquisition of Web TV Enterprise.
The UK’s Court of Appeal has ruled newspapers should be paid by news monitoring agencies that use their online content, upholding a previous ruling against news aggregator Meltwater that said users of the service would require a Newspaper Licensing Authority license.
For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]
Facebook advertising management system Buddy Media is opening of its European Headquarters in London, as the US firm expands overseas.
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.