Buddy Media buys Facebook ad firm
Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.
agencies
LinkShare rebrands as Ratuken embarks on global push
Affilate network LinkShare has revealed a new brand logo and strategic approach under the Rakuten group, which will see the company begin to adopt a more aggressive push into global markets.
Top 50 online retailers in the UK: Argos reclaims second place from Apple
Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data.
Top Chinese mobile marketing firm Madhouse launches in India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
New Asia Pacific boss as Kenshoo
Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
New international VP at AudienceScience
Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.
Etihad Airways picks LBi for digital push
Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.
Right to reply: Reading between the lines of affiliate marketing surveys (Part 2)
As digital marketing grows at a rapid pace, how is affiliate marketingchanging, and what does the current data tell us? In the second and final part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the fears and threats that performance marketers believe they face.
Top tips: Social marketing trends in 2012- the year of sponsored stories?
As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.