Hub Digital Networks launches for digital out-of-home sector
Hub Digital Networks has launched this month, set up to link advertisers and agencies with digital out of home (DOOH) media network owners.
agencies
Was General Motors getting Facebook marketing wrong? Ford thinks so
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
General Motors pulls ‘ineffective’ Facebook ads
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
General Motors pulls 'ineffective' Facebook ads
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
Webfusion rewards customers with ‘refer a peer’ commissions
Web hosting firm Webfusion has launched its new website with a new partner programme in which customers can make 15 per cent commissions.
Google+ debuts webcam community with live ‘Hangouts On Air’
Google is launching its much-hyped ‘Hangouts On Air’ feature on its Google+ social network, offering users a webcam community that lets groups broadcast and share video live.
Social media platform BirdSong tracks Twitter impact
BirdSong, a new social media platform to measure the impact of brands’ Twitter use, has launched this week.
Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’
As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through.
Tremor Video launches Video ad platform in the UK
Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.
AOL debuts video content network ‘AOL On’
AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers.