WPP buys UK ad agency Fortune Cookie
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.
agencies
Twitter users hit half a billion: Top 20 countries revealed
Twitter has reached the half billion accounts mark in June 2012, including more than 140 million in the US alone, according to new research.
Mobile gets ‘50% higher CTR than desktop search’
UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices accounting for a 20% share of clicks against a 13% share of spend … [Read more…]
Right to reply: BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack … [Read more…]
Facebook ‘to launch job board’- a threat to LinkedIn?
Facebook is preparing to launch its own job board this summer, in a move that could pose a threat to LinkedIn, according to a new report.
Advertisers ‘shifting spend from Facebook to rest of web’
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Digital marketing ROI- Cross-channel integration ‘boosts sales’
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
Publicis buys ‘Lynx effect’ ad agency BBH
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.
Long online video ads ‘a growing market’
Over half (52%) of people across some of the UK’s top media agencies are spending more on long-form video content, according to the results of a new survey conducted by goviral.
Online market research tool helps campaing planning
Clarite Research has launched a ‘Mass-Qual’ research tool, giving brands access to consumer data across all marketing platforms.