Web users ‘27 times more likely to click video ads’
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.
agencies
TV App Agency extends cross-platform engine
Smart TV software firm TV App Agency has extended the platform breadth of its TV App Engine to cater for soaring growth in the market.
Google+ woos businesses with private posts and video conferencing
Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools.
New boss at AOL UK
The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.
Top 10 countries for video use: Asia Pacific
Vietnam has the highest proportion of online video viewers across the Asia Pacific region, but China dominates the market in terms of sheer numbers of viewers, according to new research.
Chinese internet market – search engine Baidu toughens stance on corruption
In the Chinese internet market, the search engine Baidu dominates traffic generation to websites. This week it announced that four of its staff have been dismissed following corruption allegations that posts were deleted on its websites in exchange for personal payments. With three of the staff subsequently arrested by Chinese police, it shows the importance … [Read more…]
Baidu staff arrested for ‘deleting negative forum comments’
Chinese search giant Baidu has become embroiled in a bribing scandal, with four of its employees suspected of accepting payments to delete posts on the company’s forum.
RollUp Media partners with blog network Handpicked Media
RollUp Media is adding to its network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers.
SEO salary survey: Pay benchmarks for search marketing professionals
The best salaries for search engine optimisation professionals can be found in Brighton, according to a new UK poll.
TV on the web and YouTube – New marketing approaches
YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those … [Read more…]