To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.
The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.
SambaMobile – a new service which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1m.
There’s been a lot of debate around the need for independent data when it comes to online video ads, and many would agree. However, Alex Macnamara, UK Commercial Director Tremor Video, believes that there is a case for the opposite and explains why.
TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.
Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey.
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach.
AT&T, Toyota and American Express are the top advertisers spending through real-time bidding (RTB), according to a new report.