With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetisation of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format, which shows each ad directly in a user’s newsfeed side by side with posts from friends.
How do you know that what you are doing as a B2B marketeer is right? How do you know that your marketing plans are going to be successful in the long term? Or that you are creating the right foundations for the future. Are you marketing effectively and getting the right return on your investment? … [Read more…]
From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, Netimperative looks back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]
The location of your mobile phone is added to the list of sweeping new police powers in the regulation of personal data and Deputy PM Clegg leads the attack on his own government.
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs.
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.
Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]
India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader.