RTB giant DataXu goes global with rebrand of Mexad
Real time bidding firm DataXu has rebranded Mexad, as the US-based ad technology provider firm expands across Europe and beyond.
agencies
Marketers to increase social media ad spend in 2013
U.S. consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.
New Twitter ad platform links across web
Twitter has launched its API ad platform, as the micro-blogging service looks to boost revenue.
Facebook to ramp up display ads with Atlas buy
Facebook is reportedly planning to buy advertising platform Atlas from Microsoft, as the social network looks to overtake Google in the display ad sector.
Windows 8- how are brands using in-app advertising?
Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.
Case study: Carling lets soccer fans ‘Be The Coach’
Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a … [Read more…]
Twitter boosts tracking tools with Bluefin Labs acquisition
Twitter has bought Bluefin Labs to help it monitor social media buzz related to TV shows.
Top tips: 5 eCommerce innovations for 2013
We will be seeing significant investment in eCommerce technology and platforms as demand for eCommerce increases and as companies innovate their multichannel retail offerings this year. The real winners will be platform providers that provide true commerce suites, argues Matt Clarke CTO at marketing and technology agency Amaze.
Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.
New ‘privacy visor’ blocks facial recognition software
Scientists in Japan have developed a pair of glasses that block facial recognition software found in CCTV camaras.