Large brands tend to review their affiliate network provider every 2-3 years and differentiation between service providers has become harder to see. However, there has been a lack of innovation. In order to lock in market share contracts have been increasing and the small print surrounding notice periods has been growing. Sean Sewell at Performance … [Read more…]
Providing personalised online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering, with 3 in 4 marketers not knowing where to start, according to a new survey.
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
IPC Media has launched Inspired Conversations, a new ad platform that lets brands engage with consumers across the publisher’s websites.
Scoopshot, a crowdsourcing service for photo and video, has partnered with Ebyline, a company which helps media publishers, agencies and brands to collaborate with professional freelance journalists worldwide by providing workflow tools.
British government site GOV.UK has won the overall design award for the 2013 London Design Museum Design Awards, and was also selected as winner of the digital category.
UK marketers prefer online or social media channels as the best routes to reach target audiences, with only 3% choosing cold-calling as their preferred means of reaching prospects.
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
Microsoft is leading a consortium of 17 companies to petition a European antitrust investigation into Google’s dominance of mobile Internet usage on smartphones.
Ad buying platform Adfonic has teamed up with mobile ad technology firm IQzone to offer advertisers Postitial post-app ad units on Android smartphones.