Weborama staffs up with ex-Google hire
Weborama has appointed Daniel Salt from Amobee as Technical Account Manager for Weborama’s cross-channel campaign management platform.
agencies
UK marketers survey: 95% to increase digital spend in 2013 (infographic)
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Unruly buys German viral video firm Shareifyoulike
UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
Hotwire expands with San Francisco office launch
Hotwire has launched an office in San Francisco, California, as the UK communications agency continues its expansion overseas.
Tradedoubler adds ‘click to call’ option to ad formats
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
UK adspend hits £17bn- first time since 2007
Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.
New mobile boss at Rubicon Project
Advertising automation company Rubicon Project has recruited Paul Gubbins to lead the growth of its mobile project across EMEA.
New UK boss at Collective
Collective, a multi-screen advertising company headquartered in New York, has announced the appointment of Giles Ivey as Managing Director of the UK.
AOL reveals global branded content business Be On
AOL Networks has launched Be On, a new global branded content business.
Twitter debuts keyword targeting
Twitter has launched a feature that lets advertisers place Promoted Tweets in users’ timelines based on words they type in tweets.