agencies Archives

IPA Bellwether report: UK marketing ‘strongest in 13 years’

January 17, 2014

The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.

Rise of digital product placement: Mirriad gives new value to old TV shows

January 17, 2014

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Adap.tv provides private video ad marketplace for The Guardian

January 15, 2014

Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.

Microsoft brings ads to Windows 8 apps with ‘Ad Pano’

June 19, 2013

Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.

Guest comment: The future of global digital media trading standards

June 7, 2013

As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.

RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech

June 7, 2013

RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.

Amazon ramps up targeting as ad revenue ‘overtakes Twitter’

June 6, 2013

Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.

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