Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
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Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
Insurers ‘neglecting customer service on digital channels’
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.
Location Sciences strikes deal with African premium ad network Vicinity Media
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.
Beeswax expands ‘Bidder as service’ ad platform with new EMEA team
Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.
Bidstack takes in-game advertising programmatic with Trade Desk partnership
Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.