Right to reply: Facebook’s biggest challenge yet to come
As Facebook turns 10, Rupert Staines, European MD of digital advertising company RadiumOne looks at the social network’s biggest challenges ahead…
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Right to reply: How Facebook changed digital ad spend
As Facebook celebrates its 10th birthday today, Jason Woodford, Chief Executive of digital marketing agency SiteVisibility, has looked at how digital ad spend has changed dramatically since 2004. Digital advertising spend in the UK surpassed £6bn in 2013 with ad budgets up 17.5 per cent over the first six months to more than £3bn. In … [Read more…]
Guardian News & Media director named as DMA chair
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the newly elected chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive of Jacob Bailey, chair of … [Read more…]
Web spying scandal: Angry Birds ‘used to mine personal data’
UK and US spy agencies have gathered data from smartphone apps, including popular game s Angry Birds, which leak personal data on to global networks, according to reports.
Top tips: With big brands embracing Native Advertising, how do SMEs join the party?
Native advertising is set to dominate the content marketing landscape in 2014 as it emerges as a new and exciting way for businesses to revolutionise the way they advertise. Often involving large brands, agencies and publishers, native advertising is one of the most innovative advertising platforms for 2014 and has the potential to help brands … [Read more…]
Digital Strategy Consulting is seeking a CRM expert
Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.
Facebook advertisers ‘increased revenue 60% over Christmas’ (infographic)
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season. This infographic looks at how Facebook ad sales revue rose a massive 60% on the last quarter.
Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
Twitter trends: Most brand tweeters ‘also tweet about TV’
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.
Pubmatic takes real-time bidding platform to Japan
Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.