Social media vs search: Which ad format is growing fastest? (Infographic)
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
agencies
Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow
HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.
Catastrophic Heartbleed Bug affects two-thirds of the internet’
In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.
Digital ad spend hits record £6bn: Tablets drive new growth
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.
Macmillan ramps up display and search ads with agenda21
Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.
Adfonic rebrands as byyd with focus on ‘buy side’ of digital ads
New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.
Snowden’s surprise TED talk: “Take back the internet” (Video)
NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security.
Chinese web giants Weibo and Alibaba to float on US stock exchange
Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country’s booming digital industry begins to expand overseas.