The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter.
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide.