JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
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GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
Content marketing trends: ‘brand activism’ on the rise
Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.
Brexit bots: UK Govt refuses to release Russian interference report before election
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Nielsen launches influencer campaign measurement tool
Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.
Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery
InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Uber for freelancers: Fiverr launches store for PR experts
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.
Just 1 in 4 digital campaigns measured for brand impact
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.
Flashtalking revamps ‘Art Creative Decision Trees’ for agencies
Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.