Google takes car insurance comparison shopping site to US
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.
agencies
Integral Ad Science buys video analytics firm Veenome
Ad technology firm Integral Ad Science has bought Veenome, a service that analyses online videos for quality of content, brand safety, and viewability.
Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.
Meetrics gets seven-figure funding boost for ad visibility services
Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.
Food case study: ConAgra boosts display ad ROI with smart targetting
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.
Super Bowl ad stats: Advertising accounted for 28% of TV coverage
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.
Mobile search case study: How George at Asda’s mobile conversions outperformed desktop
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
How much should you spend on advertising? New tool predicts investment
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.