Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research.
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform.
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.