UK marketing data spend increases 11% [INFOGRAPHIC]
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
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Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
Most UK media agencies ‘have changed structure to adopt new ad tech’
Advertising technology is changing the traditional media agency model, according to new research.
Top tips: Five technology leaders reveal secrets to success
What are the common trends that unite successful technology leaders? A new podcast series from Apigee offers tips on how companies can best go about their digital transformation strategies. The below piece, written by Greg Brail, Chief Architect, Apigee, provides 5 top tips from the likes of Erez Yarkoni, CIO at Telstra, and Aneesh Chopra, … [Read more…]
eBay Advertising debuts ‘predictive targeting’ tool to reach parents
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.
Guest comment: The changing role of programmatic in Europe: a buy-side perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.
Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC]
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.
Google takes display ads to London’s billboards
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.