Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
Advertisers are seeking higher quality mobile placements to target holiday shoppers, with a 45% rise increase in weekly ‘Private Marketplaces’ (PMP) volume before Black Friday, according to new research.
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.
As we look to 2016, Gordon Bethell, chairman of creative communications agency CreativeRace (formally Gratterpalm), reveals his industry predictions for the year ahead.
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]
Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers some essential tips.
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research.
With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.