8 in 10 premium publishers “don’t know how their traffic is audited”
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
agencies
Gen Z “to give marketers a run for their money”
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.
BIMA shakes up strategy with new appointments
BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.
Facebook makes Creative Hub “sandbox” open to all advertisers
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
Accenture buys UK creative agency Karmarama
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
The Personal Data Economy: Is data the new oil?
There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper report.
Snooper’s Charter: Controversial bill gives UK govt sweeping web spying powers
The Investigatory Powers Bill, nicknamed the Snooper’s Charter, has been passed by Parliament, courting controversy with some privacy campaigners calling it the “most extreme surveillance law ever passed in a democracy”.
Facebook admits more ad metrics errors: 3 new bugs found
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
Why video ads matter and how to maximise their potential
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.