Adobe unites marketing tools under single “Experience Cloud” platform
Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.
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Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
Global online ad fraud will cost industry $16.4bn in 2017
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.
Top 10 China brands: Consumers move from price to premium in 2017
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.
How terrorism and cyber warfare are killing digital privacy
Global cyber-terrorism is on the rise. How are governments currently combating the problem, and what effect is this having on digital privacy?
Germany: Mobile accounts for more than half of all ad spend
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research.
O2 and Havas uncover true performance of Facebook advertising
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.
IAB UK gets first marketing boss
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
TAG and JICWEBS partner to clean up digital advertising supply chain
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Talent Hunting 101: How to hire culturally without missing out on technical ability
Businesses of all shapes and sizes are dependent on their workforce. Simply put, the stronger your team, the brighter your future will be. Steve Thompson, Managing Director of digital marketing recruitment specialists Forward Role Recruitment, understands how important it is to not only recruit the very best talent out there, but also the importance of … [Read more…]