Targeting people, not devices: The rise of “cross device ID matching” in marketing
Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.
agencies
Digital video ads: Brands demand more options
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.
Google makes bid for TV planning industry: DoubleClick now includes commercials
Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.
Sky and Virgin Media set for targeted TV ad pact
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.
Thoughts for the future: The next steps in programmatic advertising
Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.
Brands get real-time ‘event-triggers’ for mobile ads from Blis
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Timberland drives store footfall with mobile location ads
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.
Nearly half of small firms plan to increase marketing spend
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more.
Regional publishers urge brands to reject “blind programmatic” ad-buying
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
TabMo expands mobile video ad tech in UK with Mobsta hire
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.