Global messaging app trends: 16% rise in one year
An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.
agencies
Unilever and WPP invest $15m in digital ad creative platform
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
Top tips: Crafting ads for a mobile first future
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
eBay comment: We went programmatic only for a week. Here’s what happened.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
Voice takes off: 42% of Brits “using voice search daily”
There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.
Cannes Lions 2017: The year of the chatbot invasion
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes.
Cannes Lions 2017: Unpacking the gender bias in advertising
Women are still being ignored in ads in favour of men, according to a new study released at Cannes.
Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.
Top analytics tips: Why 100% viewability is not enough
Vincent Potier, COO at Captify, looks at how brands need to go beyond just the simple metric of viewability.
Cannes Lions 2017 predictions: Increased collaboration driving the industry
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.