The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.
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Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
GlobalWebIndex teams with Publicis for global audience planning and activation
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Oath debuts global ‘Build Your Brand’ campaign
Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.
Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate
Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.
Google and Facebook dominate UK digital ad market
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
eMarketer: Google and Facebook dominate UK Digital Ad Market
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.