UK mobile payments ‘still far from mass adoption’
Proximity mobile payments are becoming more popular in the UK, but it’s still far from mass adoption, according to new research.
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Top tips: 5 trends that will dominate digital in 2018
It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what … [Read more…]
Obituary: Nicky McShane (Iapino)
Nicky McShane (Iapino), one of our industry’s most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
Guest comment: The evolving role of agencies in our changing adland
If brands are taking the reins on their marketing, how do agencies fit into the picture? Ilona Lubojemska, Director, Client Services at The Trade Desk, takes a closerlook at the changing role of agencies in 2018.
MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
The year in review: The 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]
Worldwide Instagram users continue to grow
Facebook-owned Instagram will be used by nearly one in four smartphone users worldwide this year, according to eMarketer’s first-ever global forecast of the photo- and video-sharing social platform, released this week.
“GDPR will drive a coach and horses through the online advertising ecosystem”
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.
Age of all powerful ad agencies is ending- report
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Denmark ‘has highest smartphone penetration rate in the world’
Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.