Global online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
agencies
49% of agencies rely on own advertising technology for programmatic media buys
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.
Cannes Lions 2018 review: A sober but stronger festival
The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]
Mobile ad tech firm YOC expands into the Netherlands
YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.