agencies Archives

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

Snapchat rolls out new phase of ‘shoppable ads’

October 1, 2018

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

Search and social to drive 67% of adspend growth by 2020

September 24, 2018

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

notonthehighstreet boosts ROI 140% With GOA Marketing

September 19, 2018

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

Online advertising whitepaper: demystifying premium video

September 7, 2018

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

Adform expands into Asia Pacific

September 7, 2018

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.

Top tips: What marketing pros can learn from the Great British Bake Off

September 6, 2018

With Britain’s best-loved show making its triumphant return, Gemma Sowerby, consultant at LEWIS Global Communications and Director of Women in Media looks at what marketing professionals can learn from the Great British Bake Off.

Marketing agencies: 4 ways your clients are ‘really’ judging your performance

September 6, 2018

What metrics are clients using to judge your marketing agency on? Natalia Selby, Marketing Executive at Mediahawk, looks at qualified leads, pipeline contribution, cost per acquisition and year-on-year growth and how to meet your clients expectations.

Ad Blocking in the UK begins to stabilise

September 5, 2018

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.

TabMo and Playground xyz raise the creativity game in mobile advertising

September 3, 2018

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.