There has always been an argument about what’s more important in advertising – data or creativity. What use is data if you haven’t got the time to crunch through it all? And what use is creativity if you don’t understand your audience? Anna Forbes, UK General Manager at The Trade Desk, looks at why technology … [Read more…]
Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.
Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.
Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.
Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.
Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.