agencies Archives

Peach expands adtech in Americas with A+V investment

May 22, 2019

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

SEOmonitor launches free keyword insights tool

May 2, 2019

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

Euronews hires Sublime for programmatic private marketplace

May 1, 2019

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

April 30, 2019

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

TabMo uses Blockchain to boost programmatic marketing transparency

April 29, 2019

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

GDPR one year on: IAB offers new privacy guidelines for advertisers

April 26, 2019

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

April 26, 2019

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Adform gets funding boost for adtech push

April 15, 2019

Ad tech platform Adform has announced GRO Capital has injected significant funds in the company as it announces new shareholders.

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

April 12, 2019

IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.