Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
Programmatic revenue grew by 23% in 2019, topping €23bn, with 77% of display and more than 50% of video now traded via programmatic methods, according to new research.
Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.
Cross-platform measurement firm TV Squared has announced that Bob Ivins has joined as Chief Strategy Officer (CSO).
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Contrary to many first reactions, cutting media spend in the context of the pandemic isn’t the best decision in the long run. Chasing immediate savings not only hinders rebound possibilities; it obscures the most important truth: the learned few who act now can drastically improve their positions. Florian Thiebault, Consulting Director chez Artefact offers a guide to media investments in uncertain times.
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.
Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.