advertising
Travel People launches CMS for smalls firms with ad tech built-in
Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.
Universities are the biggest employer of AI talent in UK- report
The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.
Tencent Music strengthens ties with Chinese TV giant
Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool
Marin Software has launched MarinOne – a next generation advertising platform that lets advertisers manage integrated campaigns across both search and social for better cross-channel alignment in one place.
Cannes 2018: The 10 biggest YouTube ads since last year’s festival
With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
Post GDPR: How to get over the breakup
So you lost 50% of your email subscribers. Now what? Tessa Darbyshire, strategist at data-driven dialogue agency, Adeptiv UK, explains why you should be thankful for the people who opted in.