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Right to reply: What Instagram’s IGTV means for consumers, brands and creators

June 22, 2018

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Ads, Content, Mobile, Social, Video, Viral advertising, analytics, brands, content, global

Cannes Lions highlights: Accelerating Creativity in the Age of AI

June 21, 2018

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

Ads, Content, Regulation, Search, Social advertising

Instagram launches long-form video hub IGTV

June 21, 2018

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

Ads, Content, Mobile, Social, Video, Viral advertising, Android, apps, brands, content

The programmatic ad fraud battleground: How to fight the good fight

June 20, 2018

The rise of fake ad reporting is costing the industry billions of dollars in wasted impressions. Santiago Soengas, Head of Strategic Partnerships at Tappx offers to fight programmatic ad fraud.

Ads, News, Regulation advertising, apps, brands, global, local

Search trends: How Page 1 of Google has changed for travel brands

June 20, 2018

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

Ads, Search advertising, apps, brands, content, Google

Teads debuts augmented reality video ads at Cannes

June 20, 2018

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

Ads, Mobile advertising, agencies, apps, brands, comScore

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, video, YouTube

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

Ads, Search, Social advertising, Amazon, brands, digital marketing, Facebook

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

Ads, Video, Viral advertising, brands, content, Entertainment, marketing

Mobile ad tech firm YOC expands into the Netherlands

June 19, 2018

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.

Ads, Mobile advertising, agencies, Europe, media, technology
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