advertising Archives

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

July 4, 2018

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

lastminute’s Travel People in ad partnership with AccuWeather

July 4, 2018

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

Diversity in the ad industry: Everyone is a leader

June 28, 2018

Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.

Top 11 brands that should be jumping on the Love Island bandwagon

June 28, 2018

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

The Trade Desk launches AI-powered ad tool ‘Koa’

June 27, 2018

Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

Guest comment: Cannes the party continue?

June 27, 2018

On his return from the Riviera, Chris Childs, managing director UK at creative mobile DSP TabMo, looks at some of the key themes from this year’s Cannes Lion’s festival, including AT&T’s programmatic venture, lower attendance and the GDPR void.

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

June 27, 2018

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

Cannes Lions 2018 review: A sober but stronger festival

June 26, 2018

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]