advertising Archives

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

October 19, 2018

Facebook sees decline in users in US and Canada

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

Most marketers say walled gardens are major block to improving first-party data

October 19, 2018

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

How Carluccio’s is making social media sociable again

October 12, 2018

Italian restaurant chain Carluccio’s has managed to rip up the content plan and take a new approach to social media. Tom Harvey, new client director at drinks and hospitality specialist YesMore, and he can outline the new approach, how it works and why it’s working well for Carluccio’s.

UK digital adspend rises 15% to £6.36bn

October 10, 2018

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

Rakuten Marketing predictive AI connects brands with unexpected online audiences

October 9, 2018

Rakuten Marketing has launched the latest edition of its proprietary artificial intelligence (AI) and machine learning (ML) technology, growing the performance and scale of the Rakuten Marketing Prospecting product.

“Alexa, process all my sales orders for the day”: Why voice is the future of eCommerce

October 5, 2018

With ever more people using voice assistants to shop, are retailers missing a trick? Mike Cockfield, CEO at Khaos Control Solutions, looks at how business can quickly implement voice technology to offer customers a buying process that is as simple and effortless as possible.

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

October 5, 2018

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview … [Read more…]

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.