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The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Uncategorized, Video, Viral advertising, Amazon, Android, Apple, apps

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

E-commerce, Mobile, Social, Viral advertising, brands, financial services, marketing, media

YouTubers, not friends, are driving kids Christmas wish lists

December 13, 2018

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

Ads, E-commerce, Social, Video, Viral advertising, brands, Christmas, global, YouTube

Is TV the new… TV? How programmatic enables both brand safety and hyper-targeting

December 13, 2018

Thanks to new registration requirements, broadcasters such as Channel 4 are able to offer more and more programmatic inventory. Mike Shaw, VP EMEA at dataxu compares the measurement and brand safety capabilities of traditional and programmatic TV inventory.

Ads, Content, Video advertising, agencies, brands, content, government

IAB Europe launches Connected TV White Paper

December 12, 2018

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

Ads, Content advertising, Amazon, Apple, content, Europe

Top 100 trends on Pinterest

December 11, 2018

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

Ads, Content, E-commerce, Search, Social advertising, marketing, Search, Travel

App Annie predicts 2019 in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

December 10, 2018

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months … [Read more…]

Ads, Mobile, Search, Video advertising, Amazon, Android, Apple, apps

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

Ads, Content, Social, Video advertising, Amazon, brands, Christmas, media

Top marketing tips: 4 predictions for 2019

December 7, 2018

Simon Theakston, Co-Founder and Managing Partner, at SBDS, looks at what we can expect in the marketing and advertising industry from the year ahead when it comes to all things data.

Ads, Content advertising, marketing, Privacy

Native ads beat display ads for viewer recommendations

December 7, 2018

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

Ads, Content advertising, brands, content, France, Germany
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