advertising Archives

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

January 15, 2019

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

Stan and Ollie film gets print and OOH campaign with digital twist

January 11, 2019

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

January 11, 2019

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….

Verizon Media and Microsoft strike global native advertising deal

January 11, 2019

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

Shutterstock woos ad agencies with first campaign in 6 years

January 9, 2019

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?

January 8, 2019

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

Microsoft takes on Amazon Go with Kroger ‘smart supermarket’

January 8, 2019

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

How marketers can meet the needs of the customers of the future – and why that means today’s customers too

January 8, 2019

Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.