advertising Archives

Most small firms now confident in SEO (but it may be misplaced)

April 11, 2019

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Customer experience trends: Building customer trust more important than big budget ads

April 11, 2019

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

Facebook plans to scan people’s photos into their own ads

April 10, 2019

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Data, Technology, Creative And Strategy: The Perfect Digital Storm

April 10, 2019

There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

4C buys stake in iQ Media to create TV intelligence network Kinetiq

April 10, 2019

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.

Gameloft picks PubMatic for programmatic in-app ads

April 10, 2019

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

April 9, 2019

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

Online video needs “fundamental rethink”

April 9, 2019

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.