advertising Archives

Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers

May 16, 2019

Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.

No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

Spoiler Alert! The Game of Thrones effect- what makes it so popular? [INFOGRAPHIC]

May 15, 2019

The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.

Customer Data Personalization with GDPR: Rules or Opportunities?

May 13, 2019

Data privacy and protection capabilities continue to be the most controversial, divisive and discussed topic today. Managing to deliver relevant ads without breaking consumer trust over privacy is a tricky tightrope for marketers to walk. Ivan Guzenko, CEO at SmartyAds, gives an alternative opinion and a holistic view of data challenges.

How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)

May 10, 2019

A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.

Ad blocking rates at three-year low (but revenue lost continues to increase)

May 10, 2019

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

Guest comment: Is Google about to block cookies like Apple?

May 8, 2019

Google as the consumer champion once again? You better believe it, says Ken Leren, Founder, Marketing Town.

Mozilla launches EU Elections Toolkit

May 7, 2019

Mozilla has launched a Firefox EU Elections toolkit to help promote online transparency.

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.