advertising Archives

Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture

May 31, 2019

Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.

‘Love Island fever’: How brands can cash in on second screen advertising

May 31, 2019

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

Roku woos TV advertisers with new streaming video measurement tool

May 29, 2019

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads

CrossFit quits Facebook branding them ‘utopian socialists’

May 29, 2019

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”. The move came in the wake of the decision to delete “without warning or explanation the Banting7DayMealPlan”, a group that advocated a diet aimed at eating “food that is as close to … [Read more…]

Codemasters partners Bidstack for in-game advertising for new Grid title

May 24, 2019

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

advertising

Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture

Roku woos TV advertisers with new streaming video measurement tool

Codemasters partners Bidstack for in-game advertising for new Grid title

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

GDPR one year on: 67% of people opting in to privacy messages

Youngsters ‘want greater control of the adverts they see’