advertising Archives

Environmental footprint would deter two-thirds of consumers from making a purchase

July 26, 2019

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

Mozilla exposes 12 major bugs in Facebook’s transparency API

July 26, 2019

Mozilla has publicly documented 12 major bugs in Facebook’s transparency API – a tool that Facebook has now rolled out globally following the EU elections.

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Rebels with a cause: Are young people being misrepresented by media?

July 25, 2019

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

High quality environment ‘boosts perception of mobile ads’

July 17, 2019

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.

Majority of marketers want to spend more on programmatic audio

July 17, 2019

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.