With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.
In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced the launch of The Conscious Project.
Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.
CRM software firm Salesforce has outlined how it is undergoing a ‘global reopening’ in its offices, with a 3-stage approach, including new strategies like Volunteer Vaccinated Cohorts. Brent Hyder, president at Salesforce, offers a guide on how one of the biggest players in digital is adapting to the ‘new normal’.
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]
High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
46% of organisations expect over a third of employees to work remotely after the pandemic, according to new research.