advertising Archives

Twitter’s new video bidding platform only charges for completed viewings

August 22, 2019

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

Bidstack launches in-game ads plugin with Unreal Engine

August 22, 2019

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

August 21, 2019

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

August 21, 2019

Facebook has launched a new privacy tool “Off-Facebook Activity” in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

Broadcasters seek more TV ad time to fight streaming services

August 20, 2019

Mainstream TV channels could soon be allowed to show more adverts as part of government efforts to help them in their battle with online rivals.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Guest comment: Rebuilding the relationship between social media and advertisers

August 19, 2019

Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.

Adform debuts cross-device targeting solution

August 19, 2019

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

Esports revenue ‘to grow five-fold by 2024’

August 15, 2019

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]