AOL’s ‘Project Devil’ offers new ad system for brands
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
advertising
'The Silent Click': Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
Top 50 online retailers in the UK
The top 50 UK online retailers, as ranked by visits, according to the latest ‘Hot Shops’ list compiled by Experian Hitwise and the IMRG.
VideoEgg buys Six Apart to create ‘conversational’ media firm
Online ad network VideoEgg has bought blogging network Six Apart for an undisclosed sum, forming a new media firm SAY Media.
VideoEgg buys Six Apart to create 'conversational' media firm
Online ad network VideoEgg has bought blogging network Six Apart for an undisclosed sum, forming a new media firm SAY Media.
RockYou powers ‘Deal of the Day’ for Facebook game developers
Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.
RockYou powers 'Deal of the Day' for Facebook game developers
Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.