Princes Selects Wavemaker North to Manage Masterbrand launch on social media
WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.
advertising
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Insurers ‘neglecting customer service on digital channels’
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.
UK online retail continues summer slump
After online sales slumped to their lowest ever July growth last month, retailers saw little reprieve in August with growth of just +3% Year-on-Year (YoY), according to new data.
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Location Sciences strikes deal with African premium ad network Vicinity Media
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
Beeswax expands ‘Bidder as service’ ad platform with new EMEA team
Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.
FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape
FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.