OpenAmplify lets advertisers classify content for publishers
OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
advertising
Top 10 advertising networks: UK
The top 10 advertising networksin the UK, based on thousands of unique visitors, July 2010 vs July 2009.
Moneysupermarket.com buys rival for £9m
Price comparison service Moneysupermarket.com has acquired rival company Financial Services Net in a £9million deal.
The only way is up: Clickthrough rates for standard banners ‘stops declining’
In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data.
The only way is up: Clickthrough rates for standard banners 'stops declining'
In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data.
James Murdoch: Digital newspapers ‘will act more like cable channels’ for ads
Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.
Advertising to smartphone users: Wait till the midnight hour
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
News round-up: November 15th 2010
This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
World online ad market: Search marketing set to soar further
Search marketing accounts for more than half of all global online advertising, and is forcast to take an even bigger slice of the market in four years time, according to a new report looking at the global internet ad industry.
Google denies rumours of building Facebook rival ‘Google Me’
Google has denied building a social network to compete with Facebook, despite months of rumours that the internet giant was working on a new social platform ‘Google Me’.