Growth in mobile advertising verticals: US
Comparing year-on-year revenue growth of different mobile advertising verticals from Q3 2009 to Q3 2010.
advertising
Top 10 online display advertisers: UK
Top ten advertisers based on billions of online display advertising impressions (221 billion impressions (221 billion impressions, Q3, 2010).
SMG UK roundtable: Is brand loyalty in decline?
The UK’s high street retailers are spending an increasingly large proportion of time, money and effort on acquiring new customers, but where is the focus on customer retention and is brand loyalty in decline?
Top tips: Attracting online advertisers
In the increasingly crowded online ad market, the ability to stand out from the competition has never been more important. David Donnan, managing director, Igentics, offers some tips for publishers to get advertisers flocking to their site.
One in five Irish adults own a smartphone- research
More than 600,000 mobile consumers own a smartphone, amounting to nearly one-fifth of adults in Ireland, according to new research.
Hybrid TV ad platform works across TV and web
Video ad network smartclip has teamed with meta morph, a Berlin-based independent supplier for digital interactive television, to launch a new advertising technology, the Universal Television Adserver Interface (UTAI) which is designed to standardise and simplify video advertising on hybrid TVs.
Top tips: 10 rules for engaging with social media
Market research company Firefly Millward Brown looks into consumers’ general attitudes and behaviours towards brands in social media.
Case Study: ‘Warships’ game app converts 15% of free downloads to paying customers
Tequila Mobile, developer and publisher of high quality mobile games, has seen downloads of its free mobile game Warships: Sea on Fire convert up to 15% of its users to paying customers, with 1.4 million downloaded games, during a recent campaign they ran using GetJar’s Pay-Per-Download service. This case study shows how the app’s unique … [Read more…]
Brands need human face to avoid being ‘foreigners’ in social media
Consumers value brands being honest on social media sites, and prefer to deal with a human face rather than anonymous messages, according to a new study.
Search drives US online ad revenue up 17%
Online ad spend in the US continued to accelerate in the third quarter, as the market rebounds from a slowdown last year, according to new data.