Video can offer online retailers the chance to let consumers explore products in more detail, as they could in–store. Rob Tarrant, Managing Director, Brandbank, offers a guide to getting the most out of video when selling online.
The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]
YouTube has looked back on the year to launch a video of its most watched clips of 2010, including Old Spice, annoying oranges and bed intruders.
AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.
Twitter has raised $200m in a funding round that valued the micro-blogging site at $3.7bn, up sharply from the estimated $1bn last year.
There’s a sea change taking place online, and it’s being driven by questions about when, why and how we make the decisions we do. It’s a given that information is abundant, but the volume and quality are such that it’s sometimes hard to make an informed judgement about the right choice. Michael Steckler, UK Managing … [Read more…]
LBi and bigmouthmedia predict that 2011 will be a landmark year for digital marketing, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector.
Internet entrepreneur Steve Weston has launched an online ad service that will allow users to show their ads on a trillion websites within minutes of placing them.
France is set to introduce what has been dubbed a ‘Google tax’ on online advertisements on January 1 2011, parliament decided Tuesday.
France is set to introduce what has been dubbed a ‘Google tax’ on online advertisements on January 1 2011, parliament decided Tuesday.