Right to reply: Google education apps a smart move
SEO experts Queryclick.com thinks Google is on the right track with plans to sell education software through its app store.
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News round-up: 7th January 2011
This month’s movers and shakers in the digital industry: Gurgle | Barclaycard and Wembley | Xing | Autotrader | Biz Rendezvous353 | Publicis | MyDaily | Videojug | Adobe Scene 7 | Infiniti | Crunch | Qype | Explainia | Underwired | AudienceScience | Videojug and Dailymotion | JiWire | Foviance | Mousebreaker | Kinect … [Read more…]
ASA bans misleading Groupon ads
Discount website Groupon’s UK has been forced to change three of its ads, after they were found to be misleading about the money consumers would actually save through the deal.
Guest comment: Business outlook positive for UK digital marketers in 2011
As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new ‘age of austerity’? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011.
AdSpend on mobile games to reach $900m by 2015
Adspend on mobile games will increase tenfold over the next five years, driven by the launch of advertising platforms on key app stores, according to a new report.
Financial display advertisers: UK top 10
Top 10 financial display advertisers, shown by millions of online display advertising impressions (Sept, 2010).
Mobile clicks show peak traffic on Boxing Day and ‘Mobile Sunday’
Real-time clicks measured over the Christmas period by Adfonic across its global mobile advertising marketplace show that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains.
Guest comment: Tough times call for more sophisticated online retail strategies
Martin Child, the Managing Director of Webloyalty, explains how online retailers can gain a share of a £220m opportunity by securing new revenue from existing customers.
Top 7 mobile predictions for 2011
What does 2011 hold for mobile marketing? Mobile app store Getjar lists the top trends to look out for, including app store mergers, the rise of open source and the death of the URL.
Guest comment: Is it crunch time for the cookie?
In the last year the EU has introduced new cookie legislation set to be implemented by the UK government by May 2011. Article 5(3) of the Privacy and Electronic Communications Directive states that consent must be given before companies are allowed to place cookies on a web user’s computer or retrieve cookie information already stored … [Read more…]